The earliest periodical published by the house is KERALASABDAM. Started in 1962, this journal owes its tremendous popularity to the vivacious presentation of current political, social developments at the state, the national and international level and the serialisation of exiting fiction, both in original Malayalam and in translation from other Indian languages. The authenticity and comprehensiveness of coverages make the reading of KERALASABDAM an intellectually satisfying experience for the socio-politically enlightened reading public of Kerala. This male oriented periodical reaches all those with purchasing power.
The flagship journal of the home now 47 years old is the one and only political journal in Malayalam. With a readership of over 2 million it reaches right from the grassroots to the ministerial desk.
Week after week 14 lakhs readers imbibe the weekly cover to cover for its incisive news on national and international fronts and the exciting fiction-all lavishly illustrated.
Kunkumam Monthly, a magazine for all the members at home, followed in 1965 catering mainly to literary and cultural interests. Some of the most outstanding Malayalam novels of recent times, including some which attracted Academy Awards and even the highly esteemed Jnanapit Award, were first published serially in this prestige periodical.
KUNKUMAM, elite literary monthly that has captivated the heartthrobs of the Kerala house holds for the last 4 decades has everything unique to its credit. It has the larges array of literary and journalistic luminaries at its helm, promoting the best in Malayalam fiction, poetry and culture.
Besides, KUNKUMAM has endowed the largest Novel Awards in Malayalam and the host of genii it projected the Indian cultural firmament is numerous including Malayattoor Ramakrishnan, M.T. Vasudevan Nair, M. Mukundan, Padmarajan and P. Valsala.
It is no tall claim that KUNKUMAM is the best drawing room comp anion to the up bracket Keralite Family – next to TV. Also when it comes to well focused product targeting you could ask for nothing better – because KUNKUMAM is only next to the miniscreen!!
In addition to these, the house also brings our MAHILARATNAM a quality monthly journal for women who matter in day to day life of the society. This monthly periodical for the charming people caters to the diversified interests of women of all age groups. Fashion, Cuisine, beautification, dress, health, housekeeping, gardening – You name it everything combined in one and within the reach of middle and lower income groups. If you are aiming at the well educated, independent and wise house wife as your target group MAHILARATNAM is your ideal tool.
Lavishly produced in colour catering to the needs of the middle and low income wives, who have strong sense of products awareness and fair share in discussion about a better housekeeping the reach of MAHILARATNAM is far and persuasive. The journal directly evolves a response in her that is definitely positive when translated in terms of purchase decision.
So when it comes to selling a product, you could service the engrossing pages of MAHILARATNAM
. Because it reaches the heart of the house wife-directly.
HASYAKAIRALI, a monthly journal of socio-political satire makes you laugh till your eyes are filled with tears and also makes you think of the ideas imprinted.
A wholly satirical magazine that commands readership who cares for contemporary politics and caustic comments in it. The mirth and drama presented by HASYAKAIRALI is unparalleled and involve the readers to ponder on the deeper issues involved. HASYAKAIRALI doesn’t tolerate those who suffer foolery on any front and a whole audience who is serious imbibes its pages.